World Cup prediction WebApp

The World Cup is more than a sporting event in Argentina, it’s a shared ritual. For Fernet Branca, we turned that passion into a digital experience designed to bring people together and capture valuable user data. We created a branded WebApp where teams could compete through predictions, weekly trivia, and shared challenges, translating Fernet Branca’s personality into a social, competitive experience built around football.

Challenge

The goal was to increase Branca’s engagement and community during the World Cup by connecting with amateur football teams across 17 leagues throughout Argentina, bringing together male and female players aged 20–35 through a shared passion for football. The challenge was to turn that passion into an ongoing social experience, giving teams a reason to participate, compete, and come back throughout the tournament. We also needed to make participation and data collection feel effortless.

Results

We designed the experience around a simple engagement loop: Create → Invite → Play → Compete → Return. The captain could quickly create a team and share a single link with teammates, while each player could join independently, reducing friction and creating a scalable way to grow participation. Once inside, predictions, weekly trivia, and team-based bonus points gave players multiple reasons to engage throughout the tournament. The experience turned individual actions into a collective goal: the more the team participated, the more points they could earn and the higher they could climb.